Introduction

If you’re new to Fiverr and wondering how to attract buyers when you are new to Fiverr, you’re not alone. Getting started on the platform can be tough, especially with so many experienced sellers. But with the right approach, you can quickly grab the attention of potential clients, build your credibility, and start landing your first orders. In this post, we’ll share practical tips and strategies to help you stand out and succeed as a new seller on Fiverr.

Why Fiverr Is a Great Platform for New Freelancers

Before we dive into the strategies for attracting buyers, it’s important to understand why Fiverr is a fantastic place for new sellers to begin their freelance journey.

• Huge Market Potential: Fiverr has millions of buyers worldwide looking for services across various niches, including SEO, writing, design, marketing, and more.

• Low Barrier to Entry: You don’t need years of experience or a massive portfolio to get started. Many successful Fiverr sellers began with zero reviews and slowly built their reputation.
• Affordable for Clients: Fiverr is known for its affordable pricing structure, which attracts both new clients and those looking for budget-friendly services. For more insights on affordable SEO strategies to improve your website’s ranking, check out Moz’s Beginner’s Guide to SEO..
• Scalable: Once you establish yourself and get some positive reviews, you can scale your gigs, raise your rates, and even expand into other service areas.

Now that you know why Fiverr is a great platform for new sellers, let’s explore how to stand out from the competition and attract your first buyers.

How to Set Yourself Up for Success on Fiverr

1. Create a Professional Profile That Stands Out

When you’re new to Fiverr, your profile is the first thing potential buyers will see. A well-optimized profile can be the difference between getting a sale or being overlooked. Here’s what to focus on:

Choose a Professional Profile Picture

Your profile picture is the first thing buyers will see when they visit your Fiverr profile. While it may be tempting to use a casual photo, remember that your profile picture is a representation of your business. A professional, high-quality photo where you’re smiling and approachable is essential.

Write a Compelling Bio

Your bio should give buyers a clear understanding of who you are, what services you offer, and why they should choose you over others. Focus on the benefits your clients will get by hiring you. Keep it clear, concise, and professional. Here’s a simple bio example:

“Hi, I’m [Your Name], a professional SEO expert with over [X] years of experience helping businesses boost their online visibility. I specialize in keyword research, on-page SEO, and content optimization. Let’s work together to grow your website’s traffic!”

Add Relevant Skills

In your profile, Fiverr allows you to add specific skills. This is important for helping buyers find you when they search for a specific service. Add all the skills relevant to your niche and expertise (e.g., SEO, content writing, social media marketing, graphic design, etc.).

2. Optimize Your Fiverr Gig Titles, Descriptions, and Tags

Your gig is where the magic happens. To attract buyers, you need to make sure your gig is optimized with relevant keywords that buyers are searching for. Here’s how to do it:

Create a Clear and Catchy Gig Title

Your gig title should clearly describe the service you’re offering and include relevant keywords. For example, if you’re offering an SEO audit, you might write:
“I will conduct a comprehensive SEO audit for your website to boost rankings”

Make sure your title is descriptive, attention-grabbing, and includes keywords like SEO audit, website analysis, or rankings.

Write an Informative Gig Description

Your gig description is where you explain what you offer and why buyers should choose you. This is your chance to make a strong case for your skills. Focus on the following:

• What you will deliver: Be clear about what the buyer can expect from your service.
• Why you are qualified: Briefly mention any relevant experience, certifications, or past results.
• The benefits: Explain how your service will help the buyer (e.g., improved SEO rankings, increased traffic, etc.).

For example, in the case of an SEO gig:
“I will analyze your website’s SEO performance, identify key issues, and provide actionable recommendations for improving your rankings. With my years of experience in SEO and digital marketing, I’ll help you increase traffic and improve your website’s performance.”

Use Relevant Keywords in Your Tags

Fiverr allows you to add tags to your gig. These tags help buyers find your service when they search. Use 3-5 highly relevant keywords related to your service (e.g., “SEO audit,” “SEO services,” “website optimization,” “content marketing”).

3. Offer a Competitive Price and Package Options

As a new seller, offering competitive prices can help you attract buyers. However, don’t undervalue your services. Pricing should reflect your skill level, the quality of your work, and the value you provide.

Create Multiple Packages

Fiverr allows you to offer different pricing packages for the same service. Use this feature to create basic, standard, and premium packages, each offering different levels of service. For example:

• Basic Package: A simple SEO audit (cheaper price)
• Standard Package: A detailed SEO audit + recommendations
• Premium Package: Full website SEO analysis with implementation and consultation

Offering multiple pricing tiers can appeal to different types of buyers, from those looking for budget-friendly options to those seeking premium services.

How to Attract Buyers in the Early Stages

1. Start with Small Projects

When you’re new, consider offering smaller, budget-friendly services to attract your first buyers. This allows you to build reviews and credibility, which will eventually help you get larger orders.

For example, you can offer small services like:

• SEO audits for small websites
• Basic graphic design tasks
• Short blog posts or product descriptions

Starting small helps you get your first few clients and gather positive reviews. This builds your reputation on the platform and shows potential buyers that you deliver quality work.

2. Use Fiverr’s Promotions and Discounts

When you’re just starting out, offering a limited-time discount or running a promotion can be an effective way to attract buyers. Fiverr gives new sellers the option to run promotions to encourage initial sales.

You can offer a discount on your services for the first few orders or use Fiverr’s gig promotion feature to appear in front of more potential buyers.

3. Focus on Delivering Outstanding Customer Service

Great customer service is essential for building long-term relationships with buyers. If you can exceed your clients’ expectations, you’ll receive positive reviews that will attract more buyers. Here’s how to ensure excellent service:

• Communicate clearly and promptly with buyers.
• Deliver quality work on time.
• Be polite and professional in your messages.
• Offer revisions if necessary to ensure customer satisfaction.

4. Get Positive Reviews and Build Social Proof

As a new seller, getting your first reviews can be a bit challenging, but it’s crucial. Positive reviews and ratings are the foundation of your reputation on Fiverr. Buyers are more likely to purchase services from sellers with high ratings and positive feedback.

To get your first reviews, focus on:

• Delivering exceptional work.
• Asking clients for reviews after completing the project.
• Offering extra value where possible, like delivering your work ahead of time or providing helpful advice.

5. Leverage Fiverr’s “Buyer Requests” Section

Fiverr’s Buyer Requests section allows you to view job postings from buyers who are actively looking for services. This is a great opportunity for new sellers to connect with potential clients.

When applying for buyer requests:

• Tailor your response to the specific job description.
• Highlight how your skills meet the client’s needs.
• Offer a competitive price to entice the buyer to choose you.

Conclusion: Attracting Buyers and Growing Your Fiverr Business

Starting on Fiverr as a new seller can be challenging, but with the right strategies, you can attract buyers and build a successful freelancing career. Focus on optimizing your profile, offering great services at competitive prices, and providing excellent customer support. With time, you’ll build your reputation and start attracting more clients, eventually scaling your Fiverr business to new heights.

To sum it up, here are the key takeaways:

• Optimize your profile with a professional photo, compelling bio, and relevant skills.
• Create attractive and optimized gigs with clear titles, detailed descriptions, and targeted keywords.
• Offer competitive pricing and create multiple packages to suit different buyers.
• Start small and deliver exceptional service to build positive reviews and trust.

With persistence and dedication, Fiverr can become a profitable platform for your freelance services.