Introduction

Are you wondering, “Does Teachable have landing pages?” As a course creator, having the right tools to market your courses is crucial, and landing pages play a key role in boosting conversions. In this post, we’ll explore Teachable’s landing page features, how they can help you attract more students, and when you might need additional tools for more advanced marketing. Whether you’re just starting out or looking to scale, this guide will help you make the most of landing pages for your course business. Let’s get started!

What Are Landing Pages and Why Are They Important?

Before we dive into whether Teachable offers landing pages, let’s first understand what a landing page is and why it’s essential for your online business.

What Is a Landing Page?

A landing page is a dedicated web page designed for a specific goal. It typically directs visitors to take a particular action, like signing up for an email list, buying a product, or joining a webinar. The primary objective is to convert visitors into leads or paying customers. Landing pages are essential tools for improving conversion rates. They focus attention on a single call to action, making them highly effective for marketing campaigns.

Why Are Landing Pages Crucial for Online Course Creators?

For course creators, landing pages are a critical part of a successful marketing strategy. A well-designed landing page can significantly enhance your efforts in attracting and converting potential students. Here’s how:

• Increase Conversions: A well-crafted landing page clearly presents your course’s value and includes a strong CTA, driving more sign-ups and sales.
• Capture Leads: Landing pages collect email addresses by offering incentives like discounts or freebies, turning visitors into potential customers.
• Provide Focused Messaging: Landing pages remove distractions, guiding visitors to take a specific action, increasing the chances of conversion.
• Build Trust: A professional landing page with testimonials and clear information builds credibility, encouraging visitors to enroll in your course.

Now that we’ve explored why landing pages are so important for course creators, let’s dive into whether Teachable offers landing pages for your course marketing needs.

Does Teachable Have Landing Pages?

Teachable’s Landing Page Capabilities

The short answer is yes, Teachable does have landing pages, but there are some limitations. Teachable provides a basic landing page builder as part of its platform, but it might not be as feature-rich as dedicated landing page builders like ClickFunnels or Leadpages. However, it’s still a useful tool for course creators who want to get started with simple lead generation or sales pages.

Teachable offers two types of landing pages:

• Course Landing Pages: These are designed to promote and sell a specific course. The pages include essential information such as course details, pricing, testimonials, and a call to action for purchasing the course.

• Homepage Landing Pages: Teachable also lets you customize your school’s homepage, which can function as a landing page. This is useful if you want to provide a more general overview of all your offerings or promote multiple courses.

Features of Teachable Landing Pages

Here are some of the key features of Teachable’s landing page functionality:

• Customizable Templates: Teachable offers customizable templates for course landing pages, allowing you to change colors, fonts, and images to match your brand.
• Built-In Payment Options: You can integrate payment gateways like PayPal or Stripe, making it easy for customers to purchase your course directly from the landing page.
• Upsell Opportunities: While Teachable doesn’t have complex upsell features, you can offer additional products or services via custom links on your landing pages.
• SEO Settings: You can add SEO titles and descriptions to help your landing page rank in search engine results, though this is more basic than what you’d find with specialized landing page builders.
• Free and Paid Options: Teachable’s landing page builder is available on both free and paid plans. However, some advanced features may be limited to higher-tier subscriptions.

Limitations of Teachable Landing Pages

While Teachable does provide landing page functionality, there are some limitations you should be aware of:

• Lack of Advanced Features: Unlike other dedicated landing page builders, Teachable’s landing page builder lacks advanced features like A/B testing, split testing, and detailed analytics.
• Design Flexibility: While you can customize the design to an extent, the flexibility is more limited compared to platforms that are entirely focused on landing pages.
• No Built-In Email Marketing: Teachable does not have a built-in email marketing tool, so you’ll need to integrate it with an external email service provider (ESP) to manage leads or send follow-up sequences.

How to Create a Landing Page on Teachable

If you decide to use Teachable’s landing page feature, here’s a quick guide on how to create one for your course:

Step 1: Log into Your Teachable Account

First, log into your Teachable account and navigate to your course dashboard.

Step 2: Access the Landing Page Editor

Click on the “Site” tab in the left-hand menu, then select “Pages.” From here, you can either create a new page or edit an existing one.

Step 3: Choose a Template

Teachable offers a few pre-designed templates. Choose the one that suits your course and click on it to begin editing.

Step 4: Customize Your Page

Use the drag-and-drop editor to customize your landing page. You can add elements like:

• Course details (title, description, etc.)
• Images and videos
• Testimonials or reviews
• Pricing and payment options
• A strong call to action (CTA) like “Enroll Now”

Step 5: Optimize for SEO

Don’t forget to fill in the SEO settings to ensure your page is search engine-friendly. You can add a page title, meta description, and keywords that are relevant to your course.

Step 6: Publish Your Page

Once you’re satisfied with your landing page, hit “Publish,” and your page will be live!

Alternatives to Teachable for Landing Pages

While Teachable offers basic landing page functionality, you might want more advanced features depending on your business needs. If that’s the case, here are a few alternatives that specialize in creating high-converting landing pages:

1. ClickFunnels

ClickFunnels is one of the most popular landing page builders. It’s designed specifically to help marketers create sales funnels with high-converting landing pages, checkout pages, and email sequences. ClickFunnels is perfect if you want more control over the design and functionality of your landing pages and need advanced features like A/B testing.

2. Leadpages

Leadpages is another powerful landing page builder that’s well-suited for course creators. It offers drag-and-drop functionality, numerous templates, and integrations with popular email marketing platforms. It also allows for more customization than Teachable’s built-in landing page builder.

3. Unbounce

Unbounce is a powerful landing page builder with a wide range of templates and A/B testing features. It’s ideal for marketers focused on optimizing landing pages for higher conversions. With its robust tools, Unbounce helps improve the effectiveness of your marketing campaigns.

4. WordPress + Elementor

If you’re using WordPress, pairing it with a plugin like Elementor gives you complete control over your landing pages. Elementor’s drag-and-drop builder lets you create highly customized, visually appealing pages. You can easily integrate these pages with your Teachable courses, ensuring a smooth and effective marketing experience.

Conclusion

In conclusion, Teachable does offer landing pages, but they are somewhat basic and may not offer the advanced features you might need for complex sales funnels. Teachable’s landing pages are great for course creators just starting out, but as your business grows, you may want to explore dedicated landing page builders like ClickFunnels, Leadpages, or Unbounce.

If you’re serious about growing your course business and optimizing your landing pages for conversions, it might be worth considering an additional tool that can provide more flexibility, testing options, and advanced marketing features.