Introduction

If you’re wondering how can you associate products with companies in HubSpot, you’re in the right place. Associating products with companies is a crucial feature in HubSpot that helps you streamline your sales process, track product performance, and enhance your customer relationships. Whether you’re looking to improve your CRM workflow or gain deeper insights into your sales data, understanding this feature can make a significant difference in how you manage and grow your business. In this guide, we’ll walk you through the process of associating products with companies and explain how it can benefit your sales strategy.

What Is HubSpot and Why Should You Use It?

HubSpot is an inbound marketing, sales, and service software platform that allows businesses to manage their customer relationships more effectively. HubSpot provides tools to help businesses with:

• Marketing automation: Email marketing, social media posting, content management.

• Sales CRM: Managing contacts, deals, and tasks.
• Customer service: Ticketing, support tickets, knowledge base.

HubSpot’s user-friendly interface and powerful integrations make it a go-to choice for small and medium-sized businesses. It helps you track your leads and customers at every stage of the sales funnel, giving you a 360-degree view of your customer journey.

One of the most important features for businesses that sell products or services is the ability to track which products are associated with which companies. This can greatly improve sales strategies, customer retention, and overall CRM management.

Why Associate Products with Companies in HubSpot?

Before diving into the “how-to” of associating products with companies, let’s first understand why this is so important. Associating products with companies within your HubSpot CRM allows you to:

• Gain Better Insight: By associating products with companies, you can track which products are most popular with specific clients, allowing for tailored sales pitches and product recommendations.

• Simplify Reporting: HubSpot’s reporting features allow you to generate detailed reports about which products are selling the most to which companies. This is incredibly valuable for sales teams, as it helps refine marketing strategies.
• Manage Sales and Upselling Opportunities: Associating products with companies helps identify upselling or cross-selling opportunities. By knowing what a company has already purchased, you can pitch related products more effectively.

• Streamline Workflows: By creating associations, you can automate follow-up tasks, reminders, and emails based on the products companies are associated with.

Now that we understand why it’s important, let’s dive into how you can associate products with companies in HubSpot.

How Can You Associate Products with Companies in HubSpot?

HubSpot offers several ways to associate products with companies. This can be done manually, using workflows, or through custom integrations. Below is a step-by-step guide on how to associate products with companies in HubSpot.

Step 1: Set Up Product Library in HubSpot

Before you can associate products with companies, you need to first set up your product library in HubSpot. The product library is where you define and manage the products that you are selling.

1. Navigate to the “Products & Quotes” Tool:
   • In your HubSpot account, go to your account settings.
   • Under the Sales tab, select Products & Quotes.

1. Add Products:
   • Click Add Product and enter details like the name, price, and any other relevant information about the product.
   • You can also upload a list of products in bulk if you have a large inventory.
2. Customize Product Properties:
   • Add custom properties for your products to track specific attributes such as category, stock levels, or product type.

Step 2: Create a Deal with Associated Products

Once you’ve set up your product library, you can start associating products with deals and companies.

1. Create a Deal:
   • Go to your HubSpot CRM and click on Deals in the top navigation bar.
   • Click the Create Deal button and fill in the deal’s details such as the deal name, value, close date, and company associated with the deal.

1. Add Products to the Deal:
   • After creating the deal, navigate to the Products tab in the deal’s page.
   • Click on Add Products and select the products from your product library that you wish to associate with the deal.
2. Confirm the Association:
   • Once the products are added, they will automatically be associated with the company tied to the deal. You’ll now have a clear record of which products are linked to which companies.

Step 3: Using Custom Properties to Associate Products with Companies

For more advanced use cases, you may want to associate products with companies using custom properties. This is particularly useful if you want to track additional information or need to perform more detailed analysis.

1. Create a Custom Property:
   • Go to Settings in HubSpot, then click on Properties.
   • Choose Create Property and select a Company Property.
   • Name the property something like Associated Products.

1. Add Product Information to the Custom Property:
   • After creating the custom property, you can manually associate specific products with each company by editing the company’s record and filling in the custom property with product details.
2. Automate Associations with Workflows:
   • If you want to automate the process, you can create a workflow in HubSpot to automatically associate products based on certain conditions (e.g., when a deal is closed).

Best Practices for Associating Products with Companies in HubSpot

To maximize the effectiveness of associating products with companies, here are some best practices:

1. Keep Your Product Library Organized

A well-organized product library makes it easier to find and associate products with deals and companies. Group products into categories (e.g., software tools, courses) and ensure that all product details are up-to-date. This can significantly reduce the time spent looking for products and improve accuracy in reporting.

2. Use Custom Properties for Detailed Tracking

For more detailed analysis, use custom properties to track not just the products associated with companies but also key product details (e.g., product version, delivery status, etc.). This helps create a richer dataset for reporting and decision-making.

3. Automate Where Possible

HubSpot’s workflow automation is a powerful tool that can save you time. For example, you can set up workflows to automatically associate products with companies when certain conditions are met (like when a deal reaches a specific stage). This removes the need for manual input and ensures accuracy.

4. Analyze Your Product and Company Associations

Use HubSpot’s reporting tools to analyze which products are most associated with particular companies. This can help you identify sales trends, upsell opportunities, and understand which products are most popular in your market.

Conclusion: Simplify Your CRM with Product-Company Associations

Associating products with companies in HubSpot is key to streamlining your sales process and gaining valuable insights. Whether it’s tracking product trends, identifying upsell opportunities, or automating tasks, this feature helps you manage your CRM efficiently.

By following this guide, you can easily associate products, maintain an organized library, and leverage automation for better results. To enhance your HubSpot experience, explore the best HubSpot integrations for e-commerce and sales automation tools.

Start using product-company associations today to optimize your sales and drive business growth with HubSpot.

FAQ:

Q1: Can I associate multiple products with a single company in HubSpot?

Yes, you can associate multiple products with a single company through the Deals section, where you can add as many products as necessary to the deal.

Q2: Do I need the Sales Hub to associate products with companies in HubSpot?

Yes, you need at least the Sales Hub Professional or Enterprise subscription to access product association features in HubSpot.

Q3: Can I automate product associations in HubSpot?

Yes, you can set up workflows to automatically associate products with companies based on specific conditions, like deal stage or product type.